Purpose Ire

Purpose Ire is a dynamic reggae artist and DJ known for his powerful voice,

my story

socially conscious lyrics, and energetic presence within the UK

reggae scene, particularly on the Brixton sound system circuit during the 1980s. His stage name, Purpose Ire, reflects his mission to address social and cultural issues, making his music resonate with listeners drawn to reggae’s roots of resistance and empowerment. As a DJ, Purpose Ire brought an electrifying energy to his performances, engaging audiences with his commanding presence and compelling delivery. One of Purpose Ire’s notable tracks, *"Cry Fedi World,"* was produced by Howard Hill at B.P. Studios in Brixton, a central hub for reggae production in London. Released on the Brixton Promotion label (catalogue number BP002) on a 12-inch, 45 RPM vinyl, the track showcases Purpose Ire’s distinctive style and commitment to meaningful lyrics. *"Cry Fedi World"* explores themes of social justice and economic struggle, delving into the hardships faced by marginalized communities and delivering a powerful message of resilience and awareness.

The tracks speaks volume

The track speaks to Purpose Ire’s dedication to using music as a platform to shed light on real-world issues,

staying true to reggae’s roots as a voice for the oppressed. The song was mixed at Tubby’s Studio, known for its quality sound and classic reggae engineering, which gave *"Cry Fedi World"* an authentic, warm production quality that resonated well in the sound system culture. The track’s mixing at Tubby’s Studio added depth and clarity to the record, enhancing its impact on audiences and allowing Purpose Ire’s message to shine through with emotional weight and power. Throughout the 1980s, Purpose Ire was a central figure on the Brixton Promotion (BP) sound circuit, where his DJing skills and vocal dynamism made him a crowd favorite. His performances were marked by his energetic delivery and his ability to connect with audiences, often addressing social and economic struggles that were relevant to the UK’s Caribbean and immigrant communities at the time. His work with Brixton Promotion helped define the sound and culture of Brixton's reggae scene, where artists like him could express both personal and community concerns through music that uplifted and inspired. Purpose Ire’s contributions to the Brixton Promotion label, and his collaborations with Howard Hill, cemented his place within the UK reggae landscape. His dedication to delivering hard-hitting lyrics and his dynamic DJ style left a lasting impact, making him a respected figure in reggae history. *"Cry Fedi World"* remains a testament to Purpose Ire’s commitment to addressing social issues, with his music still appreciated for its authenticity, power, and relevance.

Reggae Singer

Robert Smith, known by his stage name Bobby Boom,

is a vibrant reggae artist whose work in the UK reggae scene showcases his unique blend of lively rhythms and infectious vocal style. Known for his high-energy delivery and engaging performances, Bobby Boom became a popular figure in reggae and dancehall, particularly in the Brixton sound system circuit where his tracks resonated with fans drawn to the upbeat, dance-inducing rhythms of the genre. One of Bobby Boom's standout tracks, *"Turn On the Heater"* paired with *"No Jacket,"* was produced by Howard Hill at the well-regarded B.P. Studio in Brixton. Released on the Brixton Promotion label as a 12-inch vinyl, this record demonstrated Bobby’s knack for creating tracks that could ignite the dance floor, combining catchy lyrics with dynamic production. *"Turn On the Heater"* was a lively tune filled with humor and energy, and it quickly became a favorite among sound system selectors, while *"No Jacket"* delivered a similar high-energy vibe, making the release a staple in reggae parties and gatherings across London.

B.p studio

Working alongside producer Howard Hill

allowed Bobby Boom to tap into the rich creative environment of B.P. Studios, where many reggae and dancehall tracks were crafted with the influence of London’s vibrant Caribbean community. Howard Hill’s production expertise gave "Turn On the Heater" and "No Jacket" a polished, high-quality sound that made the record stand out on Brixton Promotion’s lineup.

Known for capturing the authentic sounds of the genre, B.P. Studio became the birthplace of many memorable tracks, with Bobby Boom’s releases adding to its legacy of delivering music that resonated deeply with London’s reggae audience.

Bobby Boom’s work with Brixton Promotion marked him as an influential artist in the UK’s reggae and dancehall scene during the 1980s and early 1990s. His energetic style and infectious songs reflected the fun, lively side of reggae, celebrating the genre’s ability to bring people together on the dance floor. Through his music, Bobby Boom contributed to the popularity of dancehall in the UK, helping to establish Brixton as a central hub for reggae culture.

Today, Bobby Boom’s music continues to be remembered fondly by reggae fans for its energy, humor, and ability to capture the joy of reggae. His work with Brixton Promotion and Howard Hill remains a testament to the enduring influence of Brixton’s reggae scene and the artists who contributed to its legacy.