About Us
Vintage Reggae Vinyls: Original pressings from Brixton Promotions
Our story
Our journey began after the Brixton riots of 1981
which were a defining moment in the history of the area, Howard (a key figure behind Brixton Promotion) decided to turn the frustrations and energy of that time into a creative outlet. In the early 1980s, he launched his first record label, **Klassique**. Operating out of his bedroom in his parent’s flat on Stockwell Park Estate, Howard created a space that would become a launchpad for various projects and collaborations.
Early Beginnings
Klassique's early releases
were primarily reggae, and despite limited resources, the label made an immediate impact. Klassique's first three vinyl releases are remembered for their high quality and the raw energy they captured, representing the vibrant reggae culture of the time. These releases included: 1. Bobby Boom – Maniac / Kashamani 2. Earl Cunningham – Cupid 3. Earl Cunningham – Being With You (which even charted on the UK reggae charts) These releases helped establish Howard's reputation in the industry, and the success of Klassique laid the groundwork for future ventures.
the success of Klassique
Following the success of Klassique,
Howard (aka H Don) went on to collaborate with Patrick Johnson (Mr Ashley), and together they launched "Passion", a radio station that quickly became one of the most popular in South London. Passion Record grew rapidly, reaching a wide audience throughout London and even beyond, as it spread to other areas in the UK. The station became a key platform for reggae and dancehall music, and it was instrumental in connecting the local community with the sounds of Jamaica and the wider Caribbean diaspora. The radio station was not just a platform for music, but a space for cultural exchange and unity, and it helped foster an ever-growing reggae movement in South London and the UK at large.
Birth of Passion Enterprise and International Collaborations
As Passion Record gained traction
Howard formed "Passion Enterprise", which marked the next chapter in their journey. The label became known for its wide range of collaborations with Jamaican producers and artists, particularly through "Dennis Star International" (D. Hayles).
A key Jamaican figure in the production scene. Passion Enterprise amassed a vast catalogue of vinyl records, contributing significantly to the development of reggae music in the UK. Passion Enterprise was also notable for its ability to bring Jamaican artists to the UK for live performances. The label organized and promoted stage shows and concerts across various cities in the UK, including London, Reading, Bristol, Birmingham, and Manchester. These events featured some of Jamaica’s biggest reggae stars, creating opportunities for cultural exchange and deepening the ties between the UK and Jamaica’s vibrant music scene. Brixton Promotion (BP) emerged as a sound system collective that became synonymous with the area’s reggae culture. The BP sound system featured a wide range of artists who became staples in the UK reggae scene, including Bunny Riagian, Purpose Ire, Skelly, Andy Melody, JC, and many others. BP’s sound system performances were renowned for their energy, unique sound, and the ability to capture the authentic spirit of Jamaican reggae while staying relevant to the UK audience.
The BP sound system was central to the live music scene, and its combination of live performances, well-curated sound system sessions, and a loyal following helped solidify the reputation of Brixton Promotion as a key player in the reggae community. Over time, the collective expanded, featuring more collaborations with emerging artists and established figures in the reggae scene.
Early years
Throughout the 1990s and beyond, Brixton Promotion
grew in stature, becoming one of the most respected names in the UK reggae scene. Its influence is still felt today, as the label's records continue to be celebrated by collectors and enthusiasts alike. Many of their releases, whether as Passion Enterprise or under the Brixton Promotion name, reached the UK reggae charts, further cementing their role in the movement. Howard had a vision to create a space for authentic reggae music to thrive in the UK has left an indelible mark on the landscape of British sound system culture, and Brixton Promotion remains an iconic part of that legacy. Their early commitment to collaboration, their connection with Jamaica’s music scene, and their ability to build a grassroots movement from the heart of Brixton all contributed to the lasting impact of Brixton Promotion on both the UK and global reggae scenes.
From humble beginnings in a Stockwell Park flat to becoming a key player in the UK reggae scene, Brixton Promotion's history is a testament to the power of community, music, and cultural expression. The label's success in promoting reggae, its innovative use of radio and sound systems, and its deep connections with Jamaican artists and producers helped lay the foundation for the growth of reggae in the UK. Today, Brixton Promotion remains a cherished part of reggae's rich history, representing the vibrant, diverse, and ever-evolving legacy of South London’s sound system culture.